• Search Engine Marketing (SEO) Specialist

    Updated Date
    Marketing & Communications
    Normal Schedule
    Wage Description
    Bachelors Degree or Equivalent Combination of Education and Experience
    Min. Years Experience
    Mass Markets

    Join our growing team and build a career! We need a Search Engine Marketing (SEO) Specialist who will increase our online presence and drive organic growth. Candidates should be highly reliable, have great communication skills, and be willing to constantly learn on the job. Must have experience utilizing marketing and CRM software.


    Located in Iowa City, IA 52240. Full-Time, Corporate, Marketing.


    This is a full-time position working with our corporate team. May require hours outside of the normal 8am-5pm, especially as we continue to grow.



    As a Search Engine Marketing (SEO) Specialist , you are responsible for supporting the Directors and Leaders in various marketing activities that maximize our current and future sales while driving growth. In this role you also are responsible for:

    • Working with internal and agency teams to identify and pursue aggressive new link building opportunities.
    • Tracking, analyzing, and reporting results on campaign performance and keywords.
    • Understanding digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
    • Identifying KPIs and completing work as needed to improve overall search performance.
    • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
    • Working with BizDev teams, ensuring website is optimized for PPC success and SEO performance.
    • Working with design teams to provide creative direction.
    • Staying current on SEM/SEO practices and collaborating with peers on the Digital Marketing team.



    Qualified candidates will be willing to learn new programs, processes, and technology. Candidates should be positive, driven and confident individuals that will represent the company and its customers professionally at all times. The requirements listed below are representative of the knowledge, skill, and/or ability required. 

    • Experience utilizing marketing and CRM software is a plus
    • Experience with Brightedge SEO Software and Hubspot Marketing and CRM is a plus but not required
    • Project management and team management experience
    • Copy-writing skills and Content Creation 
    • Superior research and analytical skills
    • Digital marketing and SEO strategy
    • Excellent verbal/written and interpersonal skills
    • Proven ability to successfully execute marketing programs such as targeted direct mail and email, field events, and social media
    • Bachelors Degree or equivalent experience



    At Mass Markets we believe that hard work should pay off, so we make sure that our compensation and total rewards are exceptional.  Our people are not just employees; they are our most important resource! Standard starting compensation includes a base salary commensurate with experience and monthly bonus opportunities. Regular reviews and raises are awarded based on tenure and performance, so our employees make more each year.


    Employees earn generous paid time off as well as paid holiday’s and paid training opportunities. Regular daily, weekly and monthly incentives are part of the overall compensation our team members enjoy and include cash uploads to company issued Visa card, prizes such as computers, tablets, phones, TV’s, trips, tickets, and even cars.


    All employees are eligible for MEC medical plans after 30 days and group medical, dental and vision benefits after 90 days. Optional Roth IRA retirement accounts, Term Life Insurance and Whole Life Insurance plans are available to all employees each open enrollment period. 




    Mass Markets, an MCI Company, is a world leader in advanced, tech-enabled B2B, B2C and H2H contact center telesales, customer care and digital services. With a culture built on customer experience, we are committed to excellent customer interactions that create value for our clients. Since 2003, Mass Markets has delivered innovative, high-impact, agile, scalable, and compliant business process outsourcing services with superior quality and performance. People-powered and tech-enabled, we SAVE, SELL and SERVICE across the customer life-cycle; we SOLVE complex people, process, and technology challenges.


    Mass Markets is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Mass Markets will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.



    MCI is the Parent Company for the following businesses: Gravis Apps, Mass Markets, and OnBrand24. MCI acquires and operates companies that provide tech-enabled BPO CX services, software applications, and technology to mid-market & enterprise customers. MCI is a multi-faceted tech-enabled business services supplier with a synergetic product and services portfolio and an expert leadership team. Our focus is on the development and delivery of dynamic technology, human capital, and professional services.



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